2017 is already off to a good start. The Super Bowl was actually entertaining for once, the Grammy’s weren’t too controversial, and a new clothing brand emerged: The Cove. As the social media manager, I can tell you from personal experience that there is so much more to this than just clothes. The Cove started as a hardworking community that decided to put their skills and talent behind an important cause: The WDC. The Whale and Dolphin Conservatory (20% of Cove proceeds go here) is putting an end to the abuse and struggles that the intelligent wildlife faces. The brand currently features logo merchandise which we’ve seen trending on the runway for almost a year now. I am excited to see where this brand is headed! Here are my favorite shots from the brand’s first ad campaign: directed by me.